Wednesday, February 04, 2004
Look for the Union Label
I was just reading Ebert riffing on films and junk food and movie distribution, and saw the ad for this: Union Jean and Apparel American Made Union Made Clothing. And That Song is now in my head. If you were around in the 70s and watched television AT ALL, you know the one I'm talking about. Look for/the Union label/when you are... dah dah, da dah dah, da daaaaah!. So now there's a montage in my head of Sally Field as Norma Rae, lines at the gas pumps, Jimmy Carter on TV, and the Williams Center when it housed an upscale shopping venue, an ice rink, and a movie theater. The juxtaposition of good hard-workin' American values and rampant materialist consumerism is kind of jarring, but maybe it says something about growing up in a place and time where people made big money doing really dirty jobs.
I was just reading Ebert riffing on films and junk food and movie distribution, and saw the ad for this: Union Jean and Apparel American Made Union Made Clothing. And That Song is now in my head. If you were around in the 70s and watched television AT ALL, you know the one I'm talking about. Look for/the Union label/when you are... dah dah, da dah dah, da daaaaah!. So now there's a montage in my head of Sally Field as Norma Rae, lines at the gas pumps, Jimmy Carter on TV, and the Williams Center when it housed an upscale shopping venue, an ice rink, and a movie theater. The juxtaposition of good hard-workin' American values and rampant materialist consumerism is kind of jarring, but maybe it says something about growing up in a place and time where people made big money doing really dirty jobs.
permalink posted by The Vintage Reader @ 6:24 AM 
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